2009 Innovation 2.0 Summit

Leaders who win at innovation recognize that business as usual no longer works. Instead, they're changing the game. They're taking responsibility for creating an entrepreneurial mind-set and infrastructure within their organizations to drive business success.

At Babson Executive Education, we looked at the barriers and obstacles that get in the way and realized that until you rethink innovation, you can't profit from it. By using a deeply engaging format—one that invites participants to actively experience and apply innovation, rather than to simply look at PowerPoint presentations—the Innovation 2.0 Summit will be a distinctive event.

3/17/2009 - 3/18/2009

$2000.00

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Highlights of the 2009 summit include:

• Practically Radical: Unleashing Big Change in Tough Times - Bill Taylor, Founding Editor, Fast Company; Author, Mavericks at Work. In a world defined by economic turmoil, disruptive technologies, and fast-changing customer preferences, we need to rethink how we do business. Taylor will chronicle the radical shifts that are transforming business and the practical steps that determine who wins.
• Making Innovation Decisions that Work - Andrew Marshall, Chief Innovation Officer, Kepner Tregoe. Despite all the hype about leveraging innovation for growth, the failure rate of innovation initiatives continues to hover around 90 percent at most organizations. Marshall will discuss how innovation decisions are getting made and how changing your decision making practices can have a positive impact on innovation performance.
• Thinking As a Barrier to Innovation - James P. (Pat) Carlisle, President, de Bono Group. The long term viability of your organization depends on your continuing ability to be creative and innovative. Carlisle will explain why a methodology developed more than 2,500 years ago as part of the Greek tradition of thinking is currently a barrier to innovation, and what you can do to change the way your organization thinks. Carlisle also will facilitate an interactive session to show you how.
• Experiencing Co-Creation - Francis Gouillart, President, Experience Co-Creation Partnership. Creating value is more challenging today because customers are more knowledgeable and demanding. Gouillart will discuss why interaction with customers is the new locus of value creation, and why co-creation is the new competency for firms. In addition, Gouillart will facilitate a workshop on co-creation so you can experience this new value creation process for yourself.
• Discipline of Measuring and Managing Innovation - Ed Barrows, Vice President, Palladium/Balanced Scorecard Collaborative. Growth through innovation is a top priority for a majority of CEOs, yet more than half of these executives are not confident in their ability to execute successfully on their growth objectives. Barrows will look at the management discipline and measurements required to manage and sustain innovation in your organization.

These experts and other leading practitioners will share new research on innovation, immerse you in the experience, and show you how you can apply new approaches to improve and enhance your innovation capability.

Innovation - rethink it, experience it, apply it, and profit from it. Apply today for the 2009 Innovation 2.0 Summit. Contact us to learn about potential discounts.

Accommodations: We are currently holding a block of rooms at the Babson Executive Conference Center the evenings of March 16 and 17. If you're interested in a room reservation, please call 781-239-5816 and mention that you'll be attending the Innovation 2.0 Summit.